ZUG, 15 OCTOBER 2020. We are delighted to share that the Cardano Foundation’s newly appointed CEO, Frederik Gregaard, has recently outlined his vision for the future of Cardano during an exclusive interview with the Swiss-based Crypto Valley Association 2.

The interview, available to listen to below, is one of Frederik’s first public addresses as CEO of the Foundation, and we hope you are interested to listen to his perspectives on the wider blockchain industry, learn more about his motivations and passions, and explore where he will steer the Cardano Foundation and the Cardano blockchain now and into the future.

But first, let’s discover what the Crypto Valley Association is, and discover its relationship to the Cardano Foundation and the wider blockchain industry.

What is the Crypto Valley Association?

Switzerland, long famed for its welcoming regulatory environment and forward-thinking approach to new financial services innovations, has been particularly friendly to distributed ledger technology (DLT) and its associated financial products — such as digital assets, smart contracts, and decentralized applications.

Looking to incubate and boost the adoption of blockchain technology, the Crypto Valley Association was formed in Zug, Switzerland; a bustling hub of DLT and financial technology innovation.

The Crypto Valley was founded in the halcyon days of blockchain back in July 2013, by Johann Gevers. First initiated to provide support for individuals and startups working in the Swiss blockchain industry, the Crypto Valley quickly became more than just a facilitative environment for crypto startups, and instead transformed into a leading ecosystem of DLT projects working towards a common goal.

To meet demand, the Crypto Valley Association was formed in 2017, designed to coordinate, accelerate, and scale the reach of blockchain technology throughout Switzerland and around the world. The Crypto Valley Association now counts multinationals such as PwC and Thomson Reuters among its members, as well as familiar blockchain fintech organizations, such as Cardano Foundation and its partner Lykke Corp.

As many of our community may know, Zug is also home to the Cardano Foundation’s headquarters, and the Foundation has long enjoyed a close collaboration and understanding with the Crypto Valley Association.

This includes working towards common goals, such as our joint participation in the International Association for Trusted Blockchain Applications (INATBA), the Global Digital Finance (GDF) group, as well as the Foundation’s participation in several Crypto Valley working groups. Likewise, the Cardano Foundation has been featured in the Crypto Valley venture capital arm’s (CV VC) ‘Crypto Valley Top 50’ for three consecutive years.